Di Pacci Coffee Company is a national coffee equipment retailer operating across e-commerce, wholesale, and showroom-based customer experiences. As the in-house designer, I created a wide range of digital marketing assets supporting product launches, seasonal campaigns, promotions, and brand communication across web and social platforms.
My role focused heavily on designing website banners, promotional campaign visuals, social media content, and online store assets that aligned with both marketing objectives and brand consistency. Working across fast-paced campaign cycles required balancing clear communication with visually engaging layouts tailored to different products, audiences, and promotional goals.
While maintaining consistent typography and core branding elements, each campaign was approached with a distinct visual direction through the use of colour, composition, imagery, and messaging — allowing promotional content to feel dynamic, product-focused, and adaptable across digital touchpoints.The work aimed to strengthen product presentation, improve campaign visibility, and create visually impactful marketing materials that supported both engagement and online sales performance.
Alongside marketing design, I was also responsible for photographing second-hand and refurbished coffee machines for e-commerce and promotional use. The photography focused on capturing products from multiple angles while highlighting premium details and craftsmanship through close-up shots.
Using natural lighting and organic outdoor backdrops, the visuals were designed to create a more elevated and authentic product presentation while maintaining consistency across the brand’s online store and marketing materials.
