This project was created in response to a creative brief for a 10-second silent digital advertisement designed for Motio’s venue network. The objective was to create a visually engaging ad capable of capturing attention quickly in a high-traffic hospitality environment.

Brookvale Union was selected for its bold brand personality and strong alignment with Motio’s bar venue audience. The concept focused on showcasing the brand’s diverse product range through fast-paced product reveals, energetic visuals, and concise messaging designed to communicate the brand within a limited timeframe.

To maintain consistency with Brookvale Union’s existing visual identity, the ad incorporated graphic elements commonly used across the brand’s website and social media channels, including torn-paper treatments, playful illustrations, and vibrant colour accents. These assets were combined with dynamic transitions and quick-cut sequences to create an energetic viewing experience that reflected the brand’s playful and approachable character.

The final concept demonstrates an approach to short-form advertising that balances brand consistency, audience relevance, and clear communication within a highly constrained format.