Pin & Peel is a GrainCorp Human Nutrition brand specialising in premium bakery ingredients and food innovation solutions. This website redesign project focused on improving the brand’s digital presentation, user experience, and product communication.

The original website lacked clear information hierarchy and did not fully reflect the vibrancy and quality of the brand. Product information was difficult to navigate, and the existing pages provided limited storytelling around the company’s expertise, innovation, and product range.

The redesign introduced a more structured and visually engaging user experience by incorporating the brand’s existing colour palette throughout the website to improve content categorisation and navigation clarity. A combination of dynamic layouts, visual hierarchy, and scrolling interactions was used to create a more engaging browsing experience while maintaining consistency across the site.

One of the key improvements was the redesign of the product pages, where tabs, icons, and colour coding were implemented to help users identify and access information more efficiently. This created a clearer and more intuitive experience for customers exploring a diverse product range.

The final outcome strengthened the brand’s online presence through a more modern, user-focused, and visually cohesive digital experience.